What is Magento?

Magento is an open-source e-commerce platform (electronic commerce - the buying and selling of goods and services, or the conduct of funds or data, over the internet). Written in PHP, Magento is among the most popular shop systems in the world - more than 250,000 merchants around the globe use it. The system is safe, functional and fully adapt to the wishes of the owner of the website. Magento offers a comprehensive and professional looking web store.

It is an open source e-commerce package and lets you do anything with your shop: online payment links, invoicing, inventory management, multilingual, multi currency, et cetera. If you're migrating data (customers, orders, categories and products) from an existing store, you need to have a developer helping (strongly recommend) to be acutely aware of the process and to understand what is happening. Magento developers specialize in either back-end or front-end.

The best parts of Magento:

  • Catalog management
  • Full control over the content and design
  • Analytics and reporting
  • Search-engine friendly URLs
  • Easy checkout
  • Multi-store management
  • Multilingual

Overall, Magento is a highly flexible and scalable platform that allows you to do things that no other e-commerce platform can compete with.

Magento officially started development in early 2007 and seven months later, on August 31, 2007, the first public beta version was released. In the present is the provider of three distinct platforms, Magento Community Edition, Magento Enterprise Edition and Magento Enterprise Cloud Edition. Magento offers powerful marketing, search engine optimization and catalog-management tools and it deserves all the publicity it receives.